
Here's the part where most agencies start talking about themselves. We'll skip it.
Here's the part where most agencies start talking about themselves. We'll skip it.
Wow. You're actually
Wow. You're actually
on our website.














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[Our Approach]
[Read this part]
Traditional agencies perfected the art of the pitch. We perfected the art of the work. When you need design that moves at the speed of your ambition, you need a different kind of studio.
Look, people hate ads. The only thing they hate more is reading about an agency that makes ads. Then occasionally, one stops them. We make those. We've made them for twelve years. And we've gotten quietly good at figuring out why some ads earn the second of attention they're asking for, and most don't.
With over 15 years in digital design, Alex founded MUGEN° to create a studio where craft comes first. He believes great design happens through process, not heroics.

Alex West
Founder & Creative Director
With over 15 years in digital design, Alex founded MUGEN° to create a studio where craft comes first. He believes great design happens through process, not heroics.

Alex West
Founder & Creative Director
After 15 years in traditional agencies, I saw the same problems repeatedly. Talented designers spending more time in meetings than creating. Clients paying for process instead of progress. Great ideas dying in revision purgatory.
After 15 years in traditional agencies, I saw the same problems repeatedly. Talented designers spending more time in meetings than creating. Clients paying for process instead of progress. Great ideas dying in revision purgatory.
So I built Mugen differently. No endless meetings, no office politics, no pitches that promise everything. Just talented designers doing what they do best.
We create design that actually solves problems. We're obsessive about the details because that's what our clients pay us for. To care as much as they do.
That's the Mugen way. Simple, but not easy.
[01]
Projects
Case studies
It's not the only thing we do.
© 2016 - 2025
© 2014 - 2026
But this is the part of the website where the founder said we should just show the work. So we'll do that.
With over 15 years in digital design, Alex founded MUGEN° to create a studio where craft comes first. He believes great design happens through process, not heroics.

Shashank Seksaria
Founder
The gap between a stuck brand and a scaling brand is almost never about budget, talent, or the algorithm. It's about whether anyone in the room ever decided what the positioning should be? What should the ads say? Can they say the thing people want to hear in a million ways? To do this, we use Creative Strategy - the only real thing a digital brand will need in the future to become a brand.
Also: my team took the idea of Weird a little too far and suggested we don't show work at all. I had to step in.
They pointed at the creative strategy process I built and reminded me, patiently, that there's a Work button right above this section, and that it would be genuinely weird if a creative agency didn't show its work. Fair enough.
Anyway. The next sections are the part that actually matters.
[02]
Why choose us
We deliver more than design. We deliver momentum.
Most agencies make ads. Or they build brands. Or they buy media. We've been doing all three for nine years, because at some point it was easier to stop pretending they were separate jobs.
Great design accelerates everything. It shortens sales cycles, increases conversions, and builds trust before you say a word. We're not just making things pretty—we're creating competitive advantages that compound over time.
Creative strategy is what makes the three actually fit together. We've spent the last year teaching AI to do the unglamorous part — research, pattern matching, customer language extraction — so we can position a brand deeply and scale the creative on Meta without the brand quietly becoming whatever the algorithm wants it to be.
2016
2018
2022
2024
2026
M +
Revenue generated for our clients.
+ Yrs
Of figuring out what works.
x
Faster than other agencies.
Cr+
In revenue generated.
x
Faster than other agencies.
+
Projects shipped worldwide, helping our clients achieve their goals.
+ Brands
Built, scaled, or rebuilt.
4.9 / 5
+
Happy clients and counting.
Yrs
Same team. Same room. Same standards.

Fast to launch.
Easy to scale.
We spend a lot on AI
Speed without sacrifice
We ship in days, not months. Our streamlined process cuts through the typical agency theater while maintaining the craft and attention to detail your brand deserves.
Strategy at machine speed.
Customer language extraction. Pattern matching across thousands of reviews. Brief generation against the FBU framework. AI does the unglamorous middle of creative strategy, so we can spend the time on the part that actually matters: deciding what the brand should say.
Flexible engagement
Choose monthly retainers for ongoing work or project-based engagements for specific needs. Scale up or down as your business evolves.
Briefings before breakfast.
The system pulls every account's data, runs it through our analysis framework, and posts the day's reading to Slack at 8am. Diagnosis before the first coffee.
[03]
Services
Services
Enough blabbering.
Full-spectrum design capabilities under one roof. Whether you need a complete brand overhaul or ongoing creative support, we have the expertise to deliver. No outsourcing, no excuses, just exceptional work from our senior team.
Probably a good time to introduce our actual services. We have three of them. You can have all three, or any one on its own.
[01]
Discover
Discover
Complete brand systems that capture your essence and stand out in market. From strategy to execution, we build identities that resonate and scale.
All Case Studies
Categories
[01]
Creative Strategy
Discover
Most digital brands struggle to keep their outputs aligned. The website, the ads, the packaging, the founder's narration — they end up saying slightly different things. Creative Strategy is the part that fixes this. Research, positioning, persona work, message hierarchy. The classical work; once it's locked, everything downstream gets made from it.
All Case Studies
Categories
[01]
Discover
Discover
Complete brand systems that capture your essence and stand out in market. From strategy to execution, we build identities that resonate and scale.
Discover
Categories
[02]
Discover
Discover
Websites and digital experiences that convert. We design with purpose, creating user journeys that turn visitors into customers.
All Case Studies
Categories
[02]
Creative Production
Discover
Once the strategy is locked, somebody has to actually make the things. We create brand identities, packaging, websites, static campaigns, brand films, video content, photography. The execution layer that turns thinking into everything the brand puts into the world.
All Case Studies
Categories
[02]
Discover
Discover
Websites and digital experiences that convert. We design with purpose, creating user journeys that turn visitors into customers.
Discover
Categories
[03]
Discover
Discover
UI/UX that makes complex products feel simple. We balance user needs with business goals to create experiences that just work.
All Case Studies
Categories
[03]
Meta Advertising
Discover
We're a Meta-first agency, and that's a deliberate choice. The work we make is built for the platform, and the platform rewards us for keeping it fed. So that's what we do. Upload, manage, analyse. New ads up every Friday, no matter what. Daily reading shows us which conversations are working. Whatever's winning becomes the input for next round's strategy. And then we go again.
All Case Studies
Categories
[03]
Discover
Discover
UI/UX that makes complex products feel simple. We balance user needs with business goals to create experiences that just work.
Discover
Categories
[04]
Discover
Discover
Strategic creative that drives results. From campaigns to pitch decks, we design materials that move your audience to action.
All Case Studies
Categories
[04]
Discover
Discover
Strategic creative that drives results. From campaigns to pitch decks, we design materials that move your audience to action.
Discover
Categories
[05]
Discover
Discover
Clean code that brings designs to life. Fast, responsive, and pixel-perfect across all devices.
All Case Studies
Categories
[05]
Discover
Discover
Clean code that brings designs to life. Fast, responsive, and pixel-perfect across all devices.
Discover
Categories
[04]
Process
A proven process that delivers results, not surprises.
We've refined our approach over hundreds of projects. Every step is designed to minimize friction and maximize impact. From first call to final delivery, you'll know exactly where we are and where we're going.
3-5 Days
To kick off after signing. No lengthy onboarding, just straight to work.
48 Hour
turnaround on most requests. Complex projects broken into manageable sprints.
01
Listen & Learn
Every engagement starts with understanding. We dive deep into your business, your challenges, and where you want to go. No assumptions, just questions that matter.
02
Strategy First
Before any pixels are pushed, we align on direction. Whether it's a brand identity or product redesign, we make sure we're solving the right problem.
03
Design in Sprints
We work in focused cycles with regular check-ins. You'll see progress weekly, not monthly. No big reveals, no surprises—just steady momentum.
04
Refine Until Right
Your feedback shapes the work. We iterate based on what's working and what isn't, refining until everyone's genuinely excited about the results.
05
Launch & Learn
We stick around for implementation and measure what matters. Every project teaches us something that makes the next one better.
01
Listen & Learn
Every engagement starts with understanding. We dive deep into your business, your challenges, and where you want to go. No assumptions, just questions that matter.
02
Strategy First
Before any pixels are pushed, we align on direction. Whether it's a brand identity or product redesign, we make sure we're solving the right problem.
03
Design in Sprints
We work in focused cycles with regular check-ins. You'll see progress weekly, not monthly. No big reveals, no surprises—just steady momentum.
04
Refine Until Right
Your feedback shapes the work. We iterate based on what's working and what isn't, refining until everyone's genuinely excited about the results.
05
Launch & Learn
We stick around for implementation and measure what matters. Every project teaches us something that makes the next one better.
[05]
Case Studies
Selected client work shaped into sharper positioning, clearer systems, and more useful digital experiences.
Here’s where we wanted to add the work.
A CMS-powered case study carousel. Add, remove, and update clients from the Projects collection.
Contrary to what our founder is saying. Also, if you've read this far, you're a real-life hero.

Ads
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Lama
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Ads
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Gisla
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Website Experience
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INJA
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Campaign System
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Launch Design
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Replace this with a concise description of the client problem, your role, and the measurable result.

Creative Direction
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Positioning
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Digital System
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Experience Design
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Ads
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Lama
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Ads
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Gisla
Add the project context, challenge, and outcome here. This card is intentionally separate from the existing work section.
Ads
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Website Experience
Placeholder
INJA
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Ads
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Campaign System
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Client Placeholder 04
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Industry / Segment
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[05]
Pricing
Wow. You actually scrolled to the bottom.
Which means you probably want to work with us. Or you're a competitor doing research. We're glad to talk to either.
Okay, we’ve done a lot of talking.
Your turn?














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[06]
Testimonials
Trusted by the most innovative teams.
Results speak louder than promises.



James Ortiz
Director of Comms
Solaris Energy
Renata Moreau
Creative Director
Clandestine
Naomi Chen
Co-founder
Flora & Fauna
From day one, they got what we were trying to do—make solar feel accessible, human, and forward-looking. The rebrand has completely reshaped how we show up in the market.
They brought so much nuance to the brand—mystery, elegance, and a really rich visual language. It’s exactly what we hoped for, and then some.
We wanted a brand that felt honest and connected to nature, but still premium. What we ended up with feels like us in every way—our customers even comment on it.
$12M
Investment funding secured
4.8x
Social media engagement boost
94%
Customer retention rate



James Ortiz
Director of Comms
Solaris Energy
Renata Moreau
Creative Director
Clandestine
Naomi Chen
Co-founder
Flora & Fauna
From day one, they got what we were trying to do—make solar feel accessible, human, and forward-looking. The rebrand has completely reshaped how we show up in the market.
They brought so much nuance to the brand—mystery, elegance, and a really rich visual language. It’s exactly what we hoped for, and then some.
We wanted a brand that felt honest and connected to nature, but still premium. What we ended up with feels like us in every way—our customers even comment on it.
$12M
Investment funding secured
4.8x
Social media engagement boost
94%
Customer retention rate
Our product was always strong under the hood, but we struggled to express that clearly. Now, the platform feels sharp, modern, and incredibly intuitive—it’s made onboarding so much smoother.
60%
Training time reduction
$2.3M
Annual efficiency savings

Julian Singh
COO
Boltshift
Our product was always strong under the hood, but we struggled to express that clearly. Now, the platform feels sharp, modern, and incredibly intuitive—it’s made onboarding so much smoother.
60%
Training time reduction
$2.3M
Annual efficiency savings

Julian Singh
COO
Boltshift
We knew our tech was solid, but the brand didn’t reflect that. After the redesign, everything just clicked—sales calls got easier, and people finally ‘got’ what we do.
500x
Github stars gained post-rebrand
95%
Developer-to-CTO approval rate

Aisha Clark
CEO
Warpspeed
We knew our tech was solid, but the brand didn’t reflect that. After the redesign, everything just clicked—sales calls got easier, and people finally ‘got’ what we do.
500x
Github stars gained post-rebrand
95%
Developer-to-CTO approval rate

Aisha Clark
CEO
Warpspeed
We came in with a fuzzy idea and left with a brand that feels completely aligned with our mission. The team really understood our product and turned that into something emotionally resonant.
4.6x
Conversation frequency
0.8 sec
Avg response time

Linh Tran
VP of Product
Ephemeral
We came in with a fuzzy idea and left with a brand that feels completely aligned with our mission. The team really understood our product and turned that into something emotionally resonant.
4.6x
Conversation frequency
0.8 sec
Avg response time

Linh Tran
VP of Product
Ephemeral
[07]
Answers
We know this website feels never-ending.
It ends as soon as we've answered everything we think you're wondering.
Have a question?
Reach out anytime. We're happy to answer any questions before you commit to working together.

Shreeja Mahambre
Business Head
No, it was written by Shashank, the founder, who has strong opinions about how a website should sound. AI was used the way we use it everywhere else: research, drafting, sharpening. The wit is human. The bad jokes are also human.
Three engagement shapes. Strategy on its own (one-time or monthly). Strategy plus production. Or full stack with Meta advertising. Production projects (shoots, brand films, websites) are always quoted separately. We'll send specifics on the qualification call once we know what you're working with.
We work on Google when it makes sense. But the work we make is built for Meta — the platform's algorithm rewards what we do, and our entire creative process assumes Meta's logic. Saying we're a Meta-first agency is more honest than pretending we're channel-agnostic.
Within reason. The three pillars (Strategy, Production, Advertising) can be taken in any combination, or one at a time. What we don't do is fragment them — running just the ads while someone else does the strategy never produces the work either of us would be proud of.
Faster than most agencies, slower than you'd want. Strategy can begin within a week. Retainers usually live within ten days. The qualification call happens within 48 hours, so the clock starts the moment you write to us.
[07]
Answers
We know this website feels never-ending.
It ends as soon as we've answered everything we think you're wondering.
Have a question?
Reach out anytime. We're happy to answer any questions before you commit to working together.

Shreeja Mahambre
Business Head
No, it was written by Shashank, the founder, who has strong opinions about how a website should sound. AI was used the way we use it everywhere else: research, drafting, sharpening. The wit is human. The bad jokes are also human.
Three engagement shapes. Strategy on its own (one-time or monthly). Strategy plus production. Or full stack with Meta advertising. Production projects (shoots, brand films, websites) are always quoted separately. We'll send specifics on the qualification call once we know what you're working with.
We work on Google when it makes sense. But the work we make is built for Meta — the platform's algorithm rewards what we do, and our entire creative process assumes Meta's logic. Saying we're a Meta-first agency is more honest than pretending we're channel-agnostic.
Within reason. The three pillars (Strategy, Production, Advertising) can be taken in any combination, or one at a time. What we don't do is fragment them — running just the ads while someone else does the strategy never produces the work either of us would be proud of.
Faster than most agencies, slower than you'd want. Strategy can begin within a week. Retainers usually live within ten days. The qualification call happens within 48 hours, so the clock starts the moment you write to us.
[07]
Answers
We know this website feels never-ending.
It ends as soon as we've answered everything we think you're wondering.
Have a question?
Reach out anytime. We're happy to answer any questions before you commit to working together.

Shreeja Mahambre
Business Head
No, it was written by Shashank, the founder, who has strong opinions about how a website should sound. AI was used the way we use it everywhere else: research, drafting, sharpening. The wit is human. The bad jokes are also human.
Three engagement shapes. Strategy on its own (one-time or monthly). Strategy plus production. Or full stack with Meta advertising. Production projects (shoots, brand films, websites) are always quoted separately. We'll send specifics on the qualification call once we know what you're working with.
We work on Google when it makes sense. But the work we make is built for Meta — the platform's algorithm rewards what we do, and our entire creative process assumes Meta's logic. Saying we're a Meta-first agency is more honest than pretending we're channel-agnostic.
Within reason. The three pillars (Strategy, Production, Advertising) can be taken in any combination, or one at a time. What we don't do is fragment them — running just the ads while someone else does the strategy never produces the work either of us would be proud of.
Faster than most agencies, slower than you'd want. Strategy can begin within a week. Retainers usually live within ten days. The qualification call happens within 48 hours, so the clock starts the moment you write to us.
[07]
Answers
We know this website feels never-ending.
It ends as soon as we've answered everything we think you're wondering.
Have a question?
Reach out anytime. We're happy to answer any questions before you commit to working together.

Shreeja Mahambre
Business Head
No, it was written by Shashank, the founder, who has strong opinions about how a website should sound. AI was used the way we use it everywhere else: research, drafting, sharpening. The wit is human. The bad jokes are also human.
Three engagement shapes. Strategy on its own (one-time or monthly). Strategy plus production. Or full stack with Meta advertising. Production projects (shoots, brand films, websites) are always quoted separately. We'll send specifics on the qualification call once we know what you're working with.
We work on Google when it makes sense. But the work we make is built for Meta — the platform's algorithm rewards what we do, and our entire creative process assumes Meta's logic. Saying we're a Meta-first agency is more honest than pretending we're channel-agnostic.
Within reason. The three pillars (Strategy, Production, Advertising) can be taken in any combination, or one at a time. What we don't do is fragment them — running just the ads while someone else does the strategy never produces the work either of us would be proud of.
Faster than most agencies, slower than you'd want. Strategy can begin within a week. Retainers usually live within ten days. The qualification call happens within 48 hours, so the clock starts the moment you write to us.
[08]
Articles
Strategies & insights from the team.
We share what we've learned building brands that matter. Deep dives into design thinking, creative process, and the intersection of business and aesthetics. No fluff, just honest perspectives from the trenches of client work.
[08]
Articles
Strategies & insights from the team.
We share what we've learned building brands that matter. Deep dives into design thinking, creative process, and the intersection of business and aesthetics. No fluff, just honest perspectives from the trenches of client work.
[08]
Articles
Strategies & insights from the team.
We share what we've learned building brands that matter. Deep dives into design thinking, creative process, and the intersection of business and aesthetics. No fluff, just honest perspectives from the trenches of client work.























