Here's the part where most agencies start talking about themselves. We'll skip it.

Here's the part where most agencies start talking about themselves. We'll skip it.

Wow. You're actually

Wow. You're actually

on our website.

on our website.

Wow. You're actually

on our website.

Wow. You're actually

on our website.

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[Our Approach]

[Read this part]

Traditional agencies perfected the art of the pitch. We perfected the art of the work. When you need design that moves at the speed of your ambition, you need a different kind of studio.

Look, people hate ads. The only thing they hate more is reading about an agency that makes ads. Then occasionally, one stops them. We make those. We've made them for twelve years. And we've gotten quietly good at figuring out why some ads earn the second of attention they're asking for, and most don't.

With over 15 years in digital design, Alex founded MUGEN° to create a studio where craft comes first. He believes great design happens through process, not heroics.

Alex West

Founder & Creative Director

With over 15 years in digital design, Alex founded MUGEN° to create a studio where craft comes first. He believes great design happens through process, not heroics.

Alex West

Founder & Creative Director

After 15 years in traditional agencies, I saw the same problems repeatedly. Talented designers spending more time in meetings than creating. Clients paying for process instead of progress. Great ideas dying in revision purgatory.

After 15 years in traditional agencies, I saw the same problems repeatedly. Talented designers spending more time in meetings than creating. Clients paying for process instead of progress. Great ideas dying in revision purgatory.

So I built Mugen differently. No endless meetings, no office politics, no pitches that promise everything. Just talented designers doing what they do best.

We create design that actually solves problems. We're obsessive about the details because that's what our clients pay us for. To care as much as they do.

That's the Mugen way. Simple, but not easy.

[01]

Projects

Case studies

It's not the only thing we do.

© 2016 - 2025

© 2014 - 2026

But this is the part of the website where the founder said we should just show the work. So we'll do that.

With over 15 years in digital design, Alex founded MUGEN° to create a studio where craft comes first. He believes great design happens through process, not heroics.

Shashank Seksaria

Founder

The gap between a stuck brand and a scaling brand is almost never about budget, talent, or the algorithm. It's about whether anyone in the room ever decided what the positioning should be? What should the ads say? Can they say the thing people want to hear in a million ways? To do this, we use Creative Strategy - the only real thing a digital brand will need in the future to become a brand.

Also: my team took the idea of Weird a little too far and suggested we don't show work at all. I had to step in.

They pointed at the creative strategy process I built and reminded me, patiently, that there's a Work button right above this section, and that it would be genuinely weird if a creative agency didn't show its work. Fair enough.

Anyway. The next sections are the part that actually matters.

[02]

Why choose us

We deliver more than design. We deliver momentum.

Most agencies make ads. Or they build brands. Or they buy media. We've been doing all three for nine years, because at some point it was easier to stop pretending they were separate jobs.

Great design accelerates everything. It shortens sales cycles, increases conversions, and builds trust before you say a word. We're not just making things pretty—we're creating competitive advantages that compound over time.

Creative strategy is what makes the three actually fit together. We've spent the last year teaching AI to do the unglamorous part — research, pattern matching, customer language extraction — so we can position a brand deeply and scale the creative on Meta without the brand quietly becoming whatever the algorithm wants it to be.

2016

2018

2022

2024

2026

M +

Revenue generated for our clients.

+ Yrs

Of figuring out what works.

x

Faster than other agencies.

Cr+

In revenue generated.

x

Faster than other agencies.

+

Projects shipped worldwide, helping our clients achieve their goals.

+ Brands

Built, scaled, or rebuilt.

4.9 / 5

+

Happy clients and counting.

Yrs

Same team. Same room. Same standards.

Fast to launch.
Easy to scale.

We spend a lot on AI

Speed without sacrifice

We ship in days, not months. Our streamlined process cuts through the typical agency theater while maintaining the craft and attention to detail your brand deserves.

Strategy at machine speed.

Customer language extraction. Pattern matching across thousands of reviews. Brief generation against the FBU framework. AI does the unglamorous middle of creative strategy, so we can spend the time on the part that actually matters: deciding what the brand should say.

Flexible engagement

Choose monthly retainers for ongoing work or project-based engagements for specific needs. Scale up or down as your business evolves.

Briefings before breakfast.

The system pulls every account's data, runs it through our analysis framework, and posts the day's reading to Slack at 8am. Diagnosis before the first coffee.

[03]

Services

Services

Enough blabbering.

Full-spectrum design capabilities under one roof. Whether you need a complete brand overhaul or ongoing creative support, we have the expertise to deliver. No outsourcing, no excuses, just exceptional work from our senior team.

Probably a good time to introduce our actual services. We have three of them. You can have all three, or any one on its own.

[01]

Discover

Discover

Complete brand systems that capture your essence and stand out in market. From strategy to execution, we build identities that resonate and scale.

All Case Studies

Categories

Logo Design
Visual Identity
Brand Guidelines
Positioning
Naming
Brand Strategy
Brand Packages

[01]

Creative Strategy

Discover

Most digital brands struggle to keep their outputs aligned. The website, the ads, the packaging, the founder's narration — they end up saying slightly different things. Creative Strategy is the part that fixes this. Research, positioning, persona work, message hierarchy. The classical work; once it's locked, everything downstream gets made from it.

All Case Studies

Categories

Market research
FBU analysis
Brand positioning
Persona mapping
Awareness stage mapping
Message hierarchy
Source-cited briefs

[01]

Discover

Discover

Complete brand systems that capture your essence and stand out in market. From strategy to execution, we build identities that resonate and scale.

Discover

Categories

Logo Design
Visual Identity
Brand Guidelines
Positioning
Naming
Brand Strategy
Brand Packages

[02]

Discover

Discover

Websites and digital experiences that convert. We design with purpose, creating user journeys that turn visitors into customers.

All Case Studies

Categories

Web Design
Landing Pages
E-commerce
Email Design
Digital Campaigns
Microsites
Web Apps

[02]

Creative Production

Discover

Once the strategy is locked, somebody has to actually make the things. We create brand identities, packaging, websites, static campaigns, brand films, video content, photography. The execution layer that turns thinking into everything the brand puts into the world.

All Case Studies

Categories

Brand identity
Packaging
Website design
Static ads
Brand films
Video conten
Image generation
Video generation

[02]

Discover

Discover

Websites and digital experiences that convert. We design with purpose, creating user journeys that turn visitors into customers.

Discover

Categories

Web Design
Landing Pages
E-commerce
Email Design
Digital Campaigns
Microsites
Web Apps

[03]

Discover

Discover

UI/UX that makes complex products feel simple. We balance user needs with business goals to create experiences that just work.

All Case Studies

Categories

User Interface
User Experience
Design Systems
Prototypes
Mobile Apps
SaaS Products
Dashboards

[03]

Meta Advertising

Discover

We're a Meta-first agency, and that's a deliberate choice. The work we make is built for the platform, and the platform rewards us for keeping it fed. So that's what we do. Upload, manage, analyse. New ads up every Friday, no matter what. Daily reading shows us which conversations are working. Whatever's winning becomes the input for next round's strategy. And then we go again.

All Case Studies

Categories

Meta campaign management
Friday upload cadence
Daily account reading
CPMr tracking
Spend-as-signal interpretation
Bidding model strategy
Period reports

[03]

Discover

Discover

UI/UX that makes complex products feel simple. We balance user needs with business goals to create experiences that just work.

Discover

Categories

User Interface
User Experience
Design Systems
Prototypes
Mobile Apps
SaaS Products
Dashboards

[04]

Discover

Discover

Strategic creative that drives results. From campaigns to pitch decks, we design materials that move your audience to action.

All Case Studies

Categories

Campaign Creative
Social Media
Pitch Decks
Sales Materials
Reports
Infographics
Presentations

[04]

Discover

Discover

Strategic creative that drives results. From campaigns to pitch decks, we design materials that move your audience to action.

Discover

Categories

Campaign Creative
Social Media
Pitch Decks
Sales Materials
Reports
Infographics
Presentations

[05]

Discover

Discover

Clean code that brings designs to life. Fast, responsive, and pixel-perfect across all devices.

All Case Studies

Categories

Front-end
Webflow
Framer
React
Marketing Sites
Web Apps
CMS Integration
Performance

[05]

Discover

Discover

Clean code that brings designs to life. Fast, responsive, and pixel-perfect across all devices.

Discover

Categories

Front-end
Webflow
Framer
React
Marketing Sites
Web Apps
CMS Integration
Performance

[04]

Process

A proven process that delivers results, not surprises.

We've refined our approach over hundreds of projects. Every step is designed to minimize friction and maximize impact. From first call to final delivery, you'll know exactly where we are and where we're going.

3-5 Days

To kick off after signing. No lengthy onboarding, just straight to work.

48 Hour

turnaround on most requests. Complex projects broken into manageable sprints.

01

Listen & Learn

Every engagement starts with understanding. We dive deep into your business, your challenges, and where you want to go. No assumptions, just questions that matter.

02

Strategy First

Before any pixels are pushed, we align on direction. Whether it's a brand identity or product redesign, we make sure we're solving the right problem.

03

Design in Sprints

We work in focused cycles with regular check-ins. You'll see progress weekly, not monthly. No big reveals, no surprises—just steady momentum.

04

Refine Until Right

Your feedback shapes the work. We iterate based on what's working and what isn't, refining until everyone's genuinely excited about the results.

05

Launch & Learn

We stick around for implementation and measure what matters. Every project teaches us something that makes the next one better.

01

Listen & Learn

Every engagement starts with understanding. We dive deep into your business, your challenges, and where you want to go. No assumptions, just questions that matter.

02

Strategy First

Before any pixels are pushed, we align on direction. Whether it's a brand identity or product redesign, we make sure we're solving the right problem.

03

Design in Sprints

We work in focused cycles with regular check-ins. You'll see progress weekly, not monthly. No big reveals, no surprises—just steady momentum.

04

Refine Until Right

Your feedback shapes the work. We iterate based on what's working and what isn't, refining until everyone's genuinely excited about the results.

05

Launch & Learn

We stick around for implementation and measure what matters. Every project teaches us something that makes the next one better.

[05]

Case Studies

Selected client work shaped into sharper positioning, clearer systems, and more useful digital experiences.

Here’s where we wanted to add the work.

A CMS-powered case study carousel. Add, remove, and update clients from the Projects collection.

Contrary to what our founder is saying. Also, if you've read this far, you're a real-life hero.

Ads

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Lama

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Ads

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Ads

Placeholder

Gisla

Add the project context, challenge, and outcome here. This card is intentionally separate from the existing work section.

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Website Experience

Placeholder

INJA

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Ads

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Campaign System

Placeholder

Client Placeholder 04

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Industry / Segment

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Launch Design

Placeholder

Client Placeholder 05

Replace this with a concise description of the client problem, your role, and the measurable result.

Industry / Segment

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Creative Direction

Placeholder

Client Placeholder 06

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Industry / Segment

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Positioning

Placeholder

Client Placeholder 07

Use this slot for a future client story. Edit the fields in the Case Study Placeholders collection.

Industry / Segment

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Digital System

Placeholder

Client Placeholder 08

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Industry / Segment

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Experience Design

Placeholder

Client Placeholder 09

Add a new client here by editing or adding CMS entries in this placeholder collection.

Industry / Segment

View

Ads

Placeholder

Lama

Use this placeholder to draft a future client case study. Replace the client name, service, summary, and image from the CMS when the work is ready.

Ads

View

Ads

Placeholder

Gisla

Add the project context, challenge, and outcome here. This card is intentionally separate from the existing work section.

Ads

View

Website Experience

Placeholder

INJA

Use this card as a holding slot for a new client. Update or duplicate CMS items to grow this segment.

Ads

View

Campaign System

Placeholder

Client Placeholder 04

A placeholder entry for future case study copy. Keep it short enough to scan inside the carousel card.

Industry / Segment

View

[05]

Pricing

Wow. You actually scrolled to the bottom.

Which means you probably want to work with us. Or you're a competitor doing research. We're glad to talk to either.

Okay, we’ve done a lot of talking.
Your turn?

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[06]

Testimonials

Trusted by the most innovative teams.

Results speak louder than promises.

James Ortiz

Director of Comms

Solaris Energy

Renata Moreau

Creative Director

Clandestine

Naomi Chen

Co-founder

Flora & Fauna

From day one, they got what we were trying to domake solar feel accessible, human, and forward-looking. The rebrand has completely reshaped how we show up in the market.

They brought so much nuance to the brand—mystery, elegance, and a really rich visual language. It’s exactly what we hoped for, and then some.

We wanted a brand that felt honest and connected to nature, but still premium. What we ended up with feels like us in every way—our customers even comment on it.

$12M

Investment funding secured

4.8x

Social media engagement boost

94%

Customer retention rate

James Ortiz

Director of Comms

Solaris Energy

Renata Moreau

Creative Director

Clandestine

Naomi Chen

Co-founder

Flora & Fauna

From day one, they got what we were trying to domake solar feel accessible, human, and forward-looking. The rebrand has completely reshaped how we show up in the market.

They brought so much nuance to the brand—mystery, elegance, and a really rich visual language. It’s exactly what we hoped for, and then some.

We wanted a brand that felt honest and connected to nature, but still premium. What we ended up with feels like us in every way—our customers even comment on it.

$12M

Investment funding secured

4.8x

Social media engagement boost

94%

Customer retention rate

Our product was always strong under the hood, but we struggled to express that clearly. Now, the platform feels sharp, modern, and incredibly intuitive—it’s made onboarding so much smoother.

60%

Training time reduction

$2.3M

Annual efficiency savings

Julian Singh

COO

Boltshift

Our product was always strong under the hood, but we struggled to express that clearly. Now, the platform feels sharp, modern, and incredibly intuitive—it’s made onboarding so much smoother.

60%

Training time reduction

$2.3M

Annual efficiency savings

Julian Singh

COO

Boltshift

We knew our tech was solid, but the brand didn’t reflect that. After the redesign, everything just clicked—sales calls got easier, and people finally ‘got’ what we do.

500x

Github stars gained post-rebrand

95%

Developer-to-CTO approval rate

Aisha Clark

CEO

Warpspeed

We knew our tech was solid, but the brand didn’t reflect that. After the redesign, everything just clicked—sales calls got easier, and people finally ‘got’ what we do.

500x

Github stars gained post-rebrand

95%

Developer-to-CTO approval rate

Aisha Clark

CEO

Warpspeed

We came in with a fuzzy idea and left with a brand that feels completely aligned with our mission. The team really understood our product and turned that into something emotionally resonant.

4.6x

Conversation frequency

0.8 sec

Avg response time

Linh Tran

VP of Product

Ephemeral

We came in with a fuzzy idea and left with a brand that feels completely aligned with our mission. The team really understood our product and turned that into something emotionally resonant.

4.6x

Conversation frequency

0.8 sec

Avg response time

Linh Tran

VP of Product

Ephemeral

[07]

Answers

We know this website feels never-ending.

It ends as soon as we've answered everything we think you're wondering.

Have a question?

Reach out anytime. We're happy to answer any questions before you commit to working together.

Shreeja Mahambre

Business Head

Was this website written with AI?
icon

No, it was written by Shashank, the founder, who has strong opinions about how a website should sound. AI was used the way we use it everywhere else: research, drafting, sharpening. The wit is human. The bad jokes are also human.

How does pricing work?
icon

Three engagement shapes. Strategy on its own (one-time or monthly). Strategy plus production. Or full stack with Meta advertising. Production projects (shoots, brand films, websites) are always quoted separately. We'll send specifics on the qualification call once we know what you're working with.

Why Meta only? What about Google?
icon

We work on Google when it makes sense. But the work we make is built for Meta — the platform's algorithm rewards what we do, and our entire creative process assumes Meta's logic. Saying we're a Meta-first agency is more honest than pretending we're channel-agnostic.

Can you customize the engagement?
icon

Within reason. The three pillars (Strategy, Production, Advertising) can be taken in any combination, or one at a time. What we don't do is fragment them — running just the ads while someone else does the strategy never produces the work either of us would be proud of.

How fast can you start?
icon

Faster than most agencies, slower than you'd want. Strategy can begin within a week. Retainers usually live within ten days. The qualification call happens within 48 hours, so the clock starts the moment you write to us.

[07]

Answers

We know this website feels never-ending.

It ends as soon as we've answered everything we think you're wondering.

Have a question?

Reach out anytime. We're happy to answer any questions before you commit to working together.

Shreeja Mahambre

Business Head

Was this website written with AI?
icon

No, it was written by Shashank, the founder, who has strong opinions about how a website should sound. AI was used the way we use it everywhere else: research, drafting, sharpening. The wit is human. The bad jokes are also human.

How does pricing work?
icon

Three engagement shapes. Strategy on its own (one-time or monthly). Strategy plus production. Or full stack with Meta advertising. Production projects (shoots, brand films, websites) are always quoted separately. We'll send specifics on the qualification call once we know what you're working with.

Why Meta only? What about Google?
icon

We work on Google when it makes sense. But the work we make is built for Meta — the platform's algorithm rewards what we do, and our entire creative process assumes Meta's logic. Saying we're a Meta-first agency is more honest than pretending we're channel-agnostic.

Can you customize the engagement?
icon

Within reason. The three pillars (Strategy, Production, Advertising) can be taken in any combination, or one at a time. What we don't do is fragment them — running just the ads while someone else does the strategy never produces the work either of us would be proud of.

How fast can you start?
icon

Faster than most agencies, slower than you'd want. Strategy can begin within a week. Retainers usually live within ten days. The qualification call happens within 48 hours, so the clock starts the moment you write to us.

[07]

Answers

We know this website feels never-ending.

It ends as soon as we've answered everything we think you're wondering.

Have a question?

Reach out anytime. We're happy to answer any questions before you commit to working together.

Shreeja Mahambre

Business Head

Was this website written with AI?
icon

No, it was written by Shashank, the founder, who has strong opinions about how a website should sound. AI was used the way we use it everywhere else: research, drafting, sharpening. The wit is human. The bad jokes are also human.

How does pricing work?
icon

Three engagement shapes. Strategy on its own (one-time or monthly). Strategy plus production. Or full stack with Meta advertising. Production projects (shoots, brand films, websites) are always quoted separately. We'll send specifics on the qualification call once we know what you're working with.

Why Meta only? What about Google?
icon

We work on Google when it makes sense. But the work we make is built for Meta — the platform's algorithm rewards what we do, and our entire creative process assumes Meta's logic. Saying we're a Meta-first agency is more honest than pretending we're channel-agnostic.

Can you customize the engagement?
icon

Within reason. The three pillars (Strategy, Production, Advertising) can be taken in any combination, or one at a time. What we don't do is fragment them — running just the ads while someone else does the strategy never produces the work either of us would be proud of.

How fast can you start?
icon

Faster than most agencies, slower than you'd want. Strategy can begin within a week. Retainers usually live within ten days. The qualification call happens within 48 hours, so the clock starts the moment you write to us.

[07]

Answers

We know this website feels never-ending.

It ends as soon as we've answered everything we think you're wondering.

Have a question?

Reach out anytime. We're happy to answer any questions before you commit to working together.

Shreeja Mahambre

Business Head

Was this website written with AI?
icon

No, it was written by Shashank, the founder, who has strong opinions about how a website should sound. AI was used the way we use it everywhere else: research, drafting, sharpening. The wit is human. The bad jokes are also human.

How does pricing work?
icon

Three engagement shapes. Strategy on its own (one-time or monthly). Strategy plus production. Or full stack with Meta advertising. Production projects (shoots, brand films, websites) are always quoted separately. We'll send specifics on the qualification call once we know what you're working with.

Why Meta only? What about Google?
icon

We work on Google when it makes sense. But the work we make is built for Meta — the platform's algorithm rewards what we do, and our entire creative process assumes Meta's logic. Saying we're a Meta-first agency is more honest than pretending we're channel-agnostic.

Can you customize the engagement?
icon

Within reason. The three pillars (Strategy, Production, Advertising) can be taken in any combination, or one at a time. What we don't do is fragment them — running just the ads while someone else does the strategy never produces the work either of us would be proud of.

How fast can you start?
icon

Faster than most agencies, slower than you'd want. Strategy can begin within a week. Retainers usually live within ten days. The qualification call happens within 48 hours, so the clock starts the moment you write to us.